Blogs as a learning tool

One of our latest modules: Theories of Sustainable Consumption has, as part of our homework, a request from tutors that we all use blogs to write down our thoughts. It's a great idea for sharing ideas and resources.

I'm really looking forward to this course as it looks at some of more radical green ideas that people are doing now. In marketing and innovation we talk of diffusion of technology, here we're talking about the diffusion of ideas - I think the term is social diffusion of ideas. I remember recycling 10 years a ago and people thought I was a bit mad - well we've come a long way.

Perhaps the Transition Towns movement will eventually diffuse into society - who knows, but if we can find out what works early on then it becomes easier to reduce emissions. So, I'm looking forward to sharing all those crazy ideas and trying to be as open minded as possible.

Here's a quick reminder why we need to figure all of this out....